HI THERE
OUR PASSION
The SharkSafe Barrier™ is a company run by a handful of passionate people who want to change forever the way ocean users enter the water, by revolutionizing the concept of shark management worldwide.
We are striving for peaceful coexistence with sharks and other marine creatures, that will allow for the rightful inhabitants of the sea to survive and thrive, by eliminating shark culling technologies and for the sea-loving humans to enjoy their time in the water safely.
FOUNDER & SHARK BEHAVIOUR ADVISOR
MICHAEL RUTZEN
Michael Rutzen is a white shark behaviour specialist with more than 20 years of experience at sea. He is one of the four inventors of SharkSafe Barrier™ and the mind behind the utilization of a visual barrier resembling kelp to deter large predatory sharks. Mike is internationally renowned for his documentaries where he dives out of the cage with white sharks for conservation purposes. Besides the conservation effort Mike has been supervising the field work of numerous research projects in collaboration with the Department of Environmental Affairs of South Africa and the University of Stellenbosch.
FOUNDER | COO | DIRECTOR
SARA ANDREOTTI
Dr Sara Andreotti is a marine biologist who has been working in the white shark research field since 2007. She obtained a PhD in Zoology in 2015 at the University of Stellenbosch (South Africa), on white shark population dynamics and genetics. She is among the inventors of the SharkSafe Barrier™ and founder of the company. She mainly focuses on the PR and funds to bring the SSB technology to the global market, but you will often see her diving with the engineering team to test new designs, or in the factory to check the quality of the product.
FOUNDER | CTO | DIRECTOR
LAURIE BARWELL
Eng. Laurie Barwell is an experienced coastal engineer who has been assisting on finalizing the design of the SharkSafe Barrier™ for a rapid and effective deployment at different sea substrates. His main expertise are problem solving and the development of innovative engineering solutions. Laurie is leading the ongoing R&D on the product, the preparation of quotes and tenders and external funding applications.
FOUNDER | CEO | DIRECTOR
CONRAD MATTHEE
Prof. Conrad Matthee, with more than a decade of experience as Head of Department of Botany and Zoology of Stellenbosch University, ensures unity and good communication among the team members, but also actively assists in the raising of funds and interactions with clients.
DIRECTOR | IP PROTECTION
NOLENE SINGH
Nolene Singh is the Deputy Director of Technology Transfer at Stellenbosch University and also a director for LES SA and AXioVR a spin-out company of the University. Nolene is an experienced technology transfer professional with over five years of experience in technology transfer and innovation. She is responsible for the protection of the patented IP of SharkSafe Barrier™, owned by Stellenbosch University.
SALES | MARKETING | ADMINISTRATION MANAGER
KEZIA BOWMAKER-FALCONER
Kezia is a marine biologist with a passion for ocean conservation, with a comprehensive understanding of marine ecosystems. She joined the SharkSafe Barrier team in 2022 and she plays an integral role in the company’s day-to-day operations, overseeing sales, marketing, and administration. Kezia’s expertise also extends underwater as she’s a qualified dive instructor and joins the engineering team underwater when testing new designs. Kezia is also fully involved with business strategy, client engagement, and marketing efforts, driving SharkSafe’s mission to protect marine life and promote sustainable solutions to the shark-human conflict.
DIRECTOR | BUSINESS EXPERTISE
ANTHONY MEDERER
Anthony is an experienced CEO who advises on effective business practice, financial options, customer service and contributing to improve the company’s PR. Passionate about sharks and the ocean since a young age, he witnessed with his own eyes the detrimental effect of shark nets in KwaZulu-Natal. Sharing the same hope as the founders, that we are going to change the current deplorable situation for sharks, he joined the SharkSafe Barrier™ team in 2021 and has become a valuable member of the Board of Directors. He also produces the “Blind Conservation” Podcast to help transform people’s fear of African predators into fascination and respect.
DIRECTOR | FINANCIAL EXPERTISE
ALBERT VAN DER MERWE
Albert is an investment manager with a background in investment banking and corporate finance advisory. With a keen interest in the intersection of business and conservation, he focusses on finding and assisting companies focused on providing solutions to sustainability and environmental challenges. Albert joined the SharkSafe BarrierTM team and Board of Directors in 2022 and provides guidance on financial aspects of the business. He is also a trustee of WWF South Africa.
CHAIR OF THE BOARD OF DIRECTORS & BUSINESS STRATEGIST
MARIUS UNGERER
Prof. Marius Ungerer is the Chairman of the Board and a business strategy expert from Stellenbosch University School of Business. He assists in keeping the focus on the business priorities.
ACHIEVEMENTS
AWARDS & ENDORSEMENTS
- Internationally supported by SHARKPROJECT (Austria) and the Humane Society International of Australia.
- Featured among the online panelists on the Wave of Change Event, France 2020
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Recognized by the World Economic Forum’s digital platform UpLink as one of its top ocean innovators
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Labeled as a Solar Impulse Efficient Solution in 2020
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Included in the 1000 Ocean Start-ups Coalition
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Won the South African NSTF-Lewis Foundation Green Economy Award at the annual National Science and Technology Forum (NSTF/South32Awards)
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Listed among the French organization Tech4Island solutions
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Finalist in the Australian Ocean Impact Pitchfest 2020
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Featured in the Biomimic Expo (Paris, 2020)
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